Outmost

a sustainable climbing rope company made for adventure

Typography

Obviously

Industry

Outdoor Products

Duration

3 weeks

Deliverables

Ropes
Business Card
Signage
Social Media

Keywords

Adventure
Sustainable
Community

Overview

Outmost is an environmentally conscience brand that specializes in making climbing rope from recycled material. The target audience is for people ages (25-35) who are environmentally friendly and like to go rock climbing. The ropes are made of high quality material, designed for durability and lightweight.

Solution

For the brand, I created a bold logo to represent the ruggedness of the rock climbing lifestyle. For differentiation from other rocking climbing brands I decided to use a cardboard paper sleeve for the packaging. Also, I went with a monochrome color system as well to help customers tell the sizes of rope apart.